Guest Supply, LLC

Product Marketing Associate – Furniture, Fixtures & Equipment

US-NJ-Somerset
3 months ago(9/25/2017 9:03 AM)
Job ID
2017-1521
# of Openings
1
Category
Marketing

Overview

The Product Marketing Associate leads the development and execution of overall marketing strategy to grow the Furniture, Fixtures & Equipment product category.  The Product Marketing Associate assists in the development of annual marketing plans & budgets, manages vendor/partner relationships to maximize reach to internal/external customer base, drives awareness of Furniture, Fixtures & Equipment product trends & innovation and ensures Furniture, Fixtures & Equipment product positioning and programs are well executed.

Responsibilities

  • Lead the development/execution of strategic plan for category growth.
    • Partner with Sales and Corporate Account teams in the development of annual marketing plan.
  • Manage vendor/partner relationships and their associated products to maximize reach/support internally and externally.
    • Influence relationship to maximize execution capabilities across company (new product launches, inventory troubleshooting, communication and promotional calendar-ization, securing funding, etc.).
  • Act as subject matter expert and key category contact for internal teams and vendor/partners.
    • Assist with internal Sales, Corporate Accounts and Customer Service requests, including representing category POV and information needed for bid fulfillments.
    • Partner with communications for awareness, promotion and training of Furniture, Fixtures & Equipment products across internal departments (Sales, Customer Service, Purchasing, etc.) and customers (i.e. incentives, etc.).
    • Align with Business Services team regarding contracts and rebates.
  • Setting annual objectives
    • Play a key role in ongoing Furniture, Fixtures & Equipment category and program business analysis.
    • Act as steward of Furniture, Fixtures & Equipment product positioning and competitive pricing recommendation/analysis.
    • Partner internally to implement new product and marketing innovations.
    • Research as needed to expand Furniture, Fixtures & Equipment product category knowledge.
  • Assist in development of sales tools & training materials.
    • Ensure Box product content is consistently up to date.
    • Support production needs of Furniture, Fixtures & Equipment product category across internal/external design services.
    • Identify Furniture, Fixtures & Equipment category and segmented product opportunities (i.e. Green, etc.).
  • Manage content and updates for appropriate marketing category of:
    • Customer touch points (catalog, guestsupply.com, brochures and external collateral site, order form guides, etc.)
    • Internal touch points (People Soft, SKU Rationale, GSI net, intranet, image library, etc.)
    • Establish pricing guidelines (High, Low, Target) and maintain salesman cost
  • Participate in events and/or trade show execution, including attendance.
  • Document business processes or workflows as needed.
  • Perform additional marketing/sales support related tasks as required or assigned.

Qualifications

  • Bachelor’s Degree in Marketing, Business, Communications, or related field.
  • 3-5 years of work experience/internship in marketing function.
  • Knowledge of hospitality industry preferred.
  • Knowledge in marketing of Furniture, Fixtures & Equipment preferred
  • Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from suppliers, customers, management and inter-department staff.  Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure. Capable of working with internal staff from other departments in a proactive and constructive manner.
  • A mastery of organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities as necessary. Able to manage large, complex projects.  Uses time effectively. 
  • Customer Service – Responds promptly to requests for service and assistance as needed. Follow up as needed.
  • Problem Solving - Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions.
  • Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Makes timely decisions.
  • Professionalism - Approaches others in a tactful manner. Reacts well under pressure. Follows through on commitments.
  • Detail Oriented – Attention to details and accuracy.
  • Proficient use of MS Office (Word, Excel, PowerPoint, Access and Outlook) and Publisher. PeopleSoft ERP preferred.
  • Copywriting experience preferred.

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