Guest Supply, LLC

  • Product Marketing Associate

    Job Locations US-NJ-Somerset
    Posted Date 2 months ago(2/19/2018 11:16 AM)
    Job ID
    # of Openings
  • Overview

    The Product Marketing Associate leads the development and execution of overall marketing strategy.  The Product Marketing Associate assists in the development of annual marketing plans & budgets, manages vendor/partner relationships to maximize reach to internal/external customer base, drives awareness of product trends & innovation and ensures product positioning and programs are well executed.


    • Lead the development/execution of strategic plan for category growth.
      • Partner with Sales and Corporate Account teams in the development of annual marketing plan.
    • Manage vendor/partner relationships and their associated products to maximize reach/support internally and externally.
      • Influence relationship to maximize execution capabilities across company (new product launches, inventory troubleshooting, communication and promotional calendar-ization, securing funding, etc.).
    • Act as subject matter expert and key category contact for internal teams and vendor/partners.
      • Assist with internal Sales, Corporate Accounts and Customer Service requests, including representing category POV and information needed for bid fulfillments.
      • Partner with communications for awareness, promotion and training of products across internal departments (Sales, Customer Service, Purchasing, etc.) and customers (i.e. incentives, etc.).
      • Align with Business Services team regarding contracts and rebates.
    • Setting annual objectives
      • Play a key role in ongoing category and program business analysis.
      • Act as steward of product positioning and competitive pricing recommendation/analysis.
      • Partner internally to implement new product and marketing innovations.
      • Research as needed to expand product category knowledge.
    • Assist in development of sales tools & training materials.
      • Ensure Box product content is consistently up to date.
      • Support production needs of product category across internal/external design services.
      • Identify category and segmented product opportunities (i.e. Green, etc.).
    • Manage content and updates for appropriate marketing category of:
      • Customer touch points (catalog,, brochures and external collateral site, order form guides, etc.)
      • Internal touch points (People Soft, SKU Rationale, GSI net, intranet, image library, etc.)
      • Establish pricing guidelines (High, Low, Target) and maintain salesman cost
    • Participate in events and/or trade show execution, including attendance.
    • Document business processes or workflows as needed.
    • Perform additional marketing/sales support related tasks as required or assigned.


    • Bachelor’s Degree in Marketing, Business, Communications, or related field.
    • 3-5 years of work experience/internship in marketing function.
    • Knowledge of hospitality industry preferred.
    • Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from suppliers, customers, management and inter-department staff.  Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure. Capable of working with internal staff from other departments in a proactive and constructive manner.
    • A mastery of organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities as necessary. Able to manage large, complex projects.  Uses time effectively. 
    • Customer Service – Responds promptly to requests for service and assistance as needed. Follow up as needed.
    • Problem Solving - Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions.
    • Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Makes timely decisions.
    • Professionalism - Approaches others in a tactful manner. Reacts well under pressure. Follows through on commitments.
    • Detail Oriented – Attention to details and accuracy.
    • Proficient use of MS Office (Word, Excel, PowerPoint, Access and Outlook) and Publisher. PeopleSoft ERP preferred.
    • Copywriting experience preferred.


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