Guest Supply, LLC

  • Digital Marketing Manager

    Job Locations US-NJ-Somerset
    Posted Date 3 weeks ago(10/25/2018 8:48 AM)
    Job ID
    2018-1943
    # of Openings
    1
    Category
    Marketing
  • Overview

    Who We Are:
    Guest Supply is a leading global manufacturer and distributor to the Travel and Leisure industry, providing products to over 25,000 hotels in over 100 countries. Recently having reached a billion dollars in annual revenue, Guest Supply has grown its business by over 200% in the last 7 years. Guest Supply is also a wholly owned subsidiary of Sysco. Sysco is a 54 billion dollar, industry leading, global food and beverage distribution company, employing hundreds of thousands of employees worldwide and home to the 13th largest sales organization in the world.

    The Opportunity:
    As a Digital Marketing Manager, this is a unique opportunity to join a growing and dynamic company whose strategic business initiatives have propelled it to the forefront of the Travel & Leisure industry. As a member of the Guest Supply team, you will cultivate relationships within the industry to increase product penetration and contribute to growing Guest Supply’s overall market share. The continued and rapid growth of Guest Supply’s business offers many long term career growth opportunities, across multiple functions, for the right candidates. Those roles may include opportunities globally within sales, specialty/manufacturing sales, luxury sales, marketing, product innovation & design, supply chain, finance, and human resources, in addition to opportunities at Sysco.

    Are You The One?
    If you are a person who has demonstrated a strong work ethic, a customer-first mindset, and have experience assisting in strategic planning while also managing the development and tactical implementation of integrated digital marketing programs, we’d love to hear from you. The ideal candidate will also have a proven track record of building internal and external relationships, a commitment to continuous personal capability development, exceptional time management and analytical skills, and the ability to positively adapt to change in a highly dynamic work environment.
    If you are highly organized and detail-oriented with an entrepreneurial mindset you can have a career at Guest Supply that challenges your intellect, builds your business acumen, and develops your personal and professional career goals.

    Position Summary:

    The Digital Marketing Manager is responsible for the development and execution of a strategy that achieves online marketing and sales goals by defining objectives across various disciplines, including email, social media, SEO/SEM, web/blog content, marketing automation, online lead generation, and UX across multiple websites.

    Responsibilities

    • Assist with the development and execute a comprehensive digital strategy across multiple platforms in order to achieve business goals.
    • Demonstrate excellent digital skills combined with knowledge of the latest marketing techniques to assist with digital strategy development.
    • Build and execute campaigns, programs, and emails in Salesforce.com and Salesforce Marketing Cloud while improving segmentation and targeting of audiences, continuously improving data flow and lead processes.
    • Manage processes for high email deliverability, reputation and overall performance.
    • Build or oversee the process of building engaging, high-perfoming responsive HTML email and landing page templates.
    • Working closely with Product Marketing, build out quarterly content calendars across all digital platforms to share with the sales organization and use as a cross-fuctional planning tool for all areas of marketing – product, design, ecommerce, events.
    • Drive lead generation activities including overseeing management and reporting of various lead sources.
    • Develop web content and overall strategy to improve Search Engine Optimization including keyword research, backlink campaigns, conversion goals, on-page site optimization, etc.
    • Review and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance.
    • Build and maintain partnerships with third party search and web agencies as needed to implement SEO/PPC/Email/Social strategies to increase traffic and leads.
    • Manage social media content creation/execution, along with content for blog.
    • Create, manage, and optimize campaigns in Google AdWords, Bing, LinkedIn, and other digital ad platforms.
    • Continously analyze results of all digital marketing activities and react accordingly for full optimization of resources and budget. Provide regular reporting to marketing leadership.

    Qualifications

    MINIMUM EDUCATION, INCLUDING DEGREES & CERTIFICATIONS:
    Bachelor of Arts Degree in Marketing or equivalent preferred

     

    MINIMUM EXPERIENCE (YEARS & TYPE OF EXPERIENCE):
    5-7 years experience leading digital marketing strategy in a B2B environment


    SKILLS & ABILITIES (TYPE & PROFICIENCY):

    • Complete understanding and passion for digital marketing best practices.
    • Creative thinker who conveys ideas effectively and is solution driven. Able to collaborate with teams to plan, analyze, organize and execute assigned projects.
    • Self starter with the ability to work independently, both from a strategic and executionary standpoint.
    • Able to stand up capabilities that do not currently exist, with the ability to work closely with other business stakeholders on digital transformation.
    • Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from customers, management and inter-department staff. Capable of working with internal staff from other departments in a proactive and constructive manner.
    • Excellent organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities as necessary. Uses time effectively and able to work independently.
    • Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure.
    • Able to build working relationships with internal and external business partners, vendors and customers.
    • Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Makes timely decisions.
    • Customer Service – Respond promptly to requests for service and assistance as needed. Follow up as needed.
    • Problem Solving - Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions.
    • Professionalism - Approaches others in a tactful manner.
    • Detail Oriented – High attention to details and accuracy.
    • Ability to understand and execute all relevant policies and procedures in a consistent, timely and objective manner.
    • Proficient use in MS Office (Word, Excel, PowerPoint, Access and Outlook) and Internet navigation.

    PHYSICAL DEMANDS & WORK ENVIRONMENT
    The physical, mental, and environmental conditions in which the work is performed. The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job.

    • Normal office environment. The noise level in the work environment is usually moderate.
    • While performing the duties of this job, the employee is regularly required to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse and other office equipment (including photographic), and telephone to talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus. May occasionally lift and/or move up to 20 pounds.
    • Travel, including overnight, is required to attend customer meetings, company events, staff meetings, training sessions and/or industry or vendor trade shows.
    • May be required to utilize personal vehicle for business travel that may result in long periods of sitting. Must maintain a valid driver license and provide proof of current automobile insurance coverage as set forth by Sysco.
    • May be required to work evenings or weekends depending on business needs.
    • If working remote, must have required software to ensure timely communications and have a dedicated work space free of any distractions to participate in customer or conference calls in a business friendly environment.

    This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all-inclusive to any specific employee. Management reserves the rights to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. This job description supersedes prior job descriptions.

     

    Guest Supply is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed