Guest Supply, LLC

  • Marketing Specialist – Personal Care Amenities & Luxury- Contractor

    Job Locations US-NJ-Somerset
    Posted Date 1 month ago(11/20/2018 12:19 PM)
    Job ID
    2018-1989
    # of Openings
    1
    Category
    Marketing
  • Overview

    Who We Are:
    Guest Supply is a leading global manufacturer and distributor to the Travel and Leisure industry, providing products to over 25,000 hotels in 100 countries. Recently achieving 1 billion dollars in annual revenue, Guest Supply has grown its business by over 200% in the last 7 years. Guest Supply is also a wholly owned subsidiary of Sysco. Sysco is a 50 billion dollar industry leading global food and beverage distribution company, employing hundreds of thousands of employees worldwide and home to the 13th largest sales organization in the world.

     

    The Marketing Specialist supports the development and execution of overall marketing strategy to grow the personal care amenities product category and luxury segment (personal care amenities, bath & bed linens, & room accessories categories). The Marketing Specialist assists in the development of annual marketing plans & budgets, manages vendor/partner/brand relationships to maximize reach to internal/external customer base, drives awareness of personal care amenities product trends & innovation and ensures personal care amenities product positioning and programs are well executed. In addition, the marketing specialist will act as the luxury market steward for specialty sales and Gilchrist & Soames teams to maximize sales support while also driving awareness of luxury product/retail trends & innovation to ensures luxury/Gilchrist & Soames positioning and programs are well positioned and executed.

    Responsibilities

    • Support the development/execution of strategic plan for amenity category growth & luxury segment growth.
      • Partner with Sales, Gilchrist & Soames and key amenity and marketing team members to support penetration of the luxury market, as well as overall personal care category.
    • Manage vendor/partner/brands relationships and their associated products to maximize reach/support internally and externally.
      • Influence relationship to maximize execution capabilities across company (new product launches, inventory troubleshooting, communication and promotional calendar-ization, securing funding, etc.).
    • Provide support internally and externally to influence Company’s execution of amenity & luxury initiatives by working closely with product development and design, R&D, and other functional marketing departments
      • i.e. new product launches, retail trends and innovation, licensed portfolio positioning, messaging and promotional calendar-ization, etc.
    • Act as subject matter expert and key segment contact for internal teams to align and also partner with specialty sales teams on analysis, solicitation and/or management of retail/license brand partners.
      • Assist with internal Sales, Corporate Accounts and Customer Service requests, including representing category POV and information needed for bid fulfillments.
      • Partner with communications for awareness, promotion and training of personal care amenities products & luxury initiatives across internal departments (Sales, Customer Service, Purchasing, etc.) and customers (i.e. incentives, etc.).
      • Align with Business Services team regarding contracts and rebates.
    • Setting annual objectives
      • Play a key role in ongoing personal care amenities category & overall luxury segment and program business analysis.
      • Act as steward of personal care amenities product & overall luxury segment positioning and competitive pricing recommendation/analysis.
      • Partner internally to implement new product and marketing innovations.
      • Research as needed to expand personal care amenities product category & luxury segment knowledge.
    • Assist in development of sales tools & training materials.
      • Ensure Box product content is consistently up to date.
      • Support production needs of personal care amenities product category & luxury segment across internal/external design services.
      • Identify personal care amenities category and segmented product opportunities (i.e. Green, etc.).
    • Manage content and updates for appropriate marketing category of:
      • Customer touch points (catalog, guestsupply.com, brochures and external collateral site, order form guides, etc.)
      • Internal touch points (People Soft, SKU Rationale, GSI net, intranet, image library, etc.)
      • Establish pricing guidelines (High, Low, Target) and maintain salesman cost
      • Participate in events and/or trade show execution, including attendance.
      • Document business processes or workflows as needed.
      • Perform additional marketing/sales support related tasks as required or assigned.
    • Participate in events and/or trade show executions.
      • Including attendance as needed to stay current to customer and industry trends and research market as necessary.
      • Development of any content and/or supporting event materials, samples, etc.
    • Influence, drive and maintain all luxury customer touch points and source any marketing assets from luxury partners for said touch points.
      • Catalogs, website, brochures and external collateral site, product order form or price guides, sample kits, marketing campaigns, email/blog/social media, etc.

    Qualifications

    • Bachelor’s Degree in Marketing, Business, Communications, or related field.
    • 5-7 years of work experience/internship in marketing function.
    • Knowledge of hospitality industry preferred.
    • Knowledge of personal care amenities preferred.
    • Knowledge of luxury market and brands preferred.
    • Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from suppliers, customers, management and inter-department staff. Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure. Capable of working with internal staff from other departments in a proactive and constructive manner.
    • A mastery of organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities as necessary. Able to manage large, complex projects. Uses time effectively.
    • Customer Service – Responds promptly to requests for service and assistance as needed. Follow up as needed.
    • Problem Solving - Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions.
    • Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Makes timely decisions.
    • Professionalism - Approaches others in a tactful manner. Reacts well under pressure. Follows through on commitments.
    • Detail Oriented – Attention to details and accuracy.
    • Proficient use of MS Office (Word, Excel, PowerPoint, Access and Outlook) and Publisher. PeopleSoft ERP preferred.
    • Copywriting experience preferred.

     

    Guest Supply is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity

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